Luiz Carlos Trabuco is an enigma in the Brazilian banking industry. He currently serves as the president of the country’s second-largest private bank, Banco Bradesco. Arguably one of the most experienced bankers in the country, his opinion on matters related to the economy is highly sought after by those in government and members of the press. In fact, it was highly reported that held the respect of former Brazilian president Dilma Rousseff and was at one point in contention for the finance minister’s post. Consequently, Bradesco is quite fortunate to have him overseeing its hundreds of billions worth of assets and over 100 thousand employees. Equally, Brazil is also lucky to have such an informed and experienced man as one of the greatest influencers of its economy.
While Luiz Carlos Trabuco has excelled at every single position he has held, it was his time at Bradesco Seguros that got him noticed in the industry. After initially working as the executive vice president of the insurance company for four years, he was promoted to become its president in 2003. At the time, just as with other facets of the Brazilian financial sector, the insurance industry was experiencing tremendous growth and was consequently characterized by numerous players trying to jostle for the available clients and profits. Despite the industry’s dynamism, Luiz Carlos Trabuco won the number one spot in the market for Bradesco Seguros by growing the number of policies held to approximately 25 percent of all those available in the market. In addition to the client base, he was also able to grow the insurer’s asset base as its value more than double from R$ 32 billion to R$ 78 billion within Luiz Carlos Trabuco’s six-year stay as the company’s president. At the time of his leaving, the subsidiary contributed an estimated 38 percent towards Bradesco’s overall returns compared to the low 26 percent it contributed before he took over.
Luiz Carlos Trabuco’s time at Bradesco Seguros was the last of many positions that prepared him for his destined role: that of the president. Following the retirement of Marcio Cypriano, on account of hitting the retirement age of 65 stated in the company’s bylaws, Luiz Carlos Trabuco was named the president of Bradesco in March 2009. His ascendancy to the top had been a long time coming given the fact that he was one of those considered by the board a decade earlier when Cypriano eventually got the post. Luiz Carlos Trabuco was fortunate to find a foundation already laid out by his predecessor and went about quickly building on what had been started. With the first six years alone, he was able to grow the bank’s branch network coverage from about 3,500 to about 5,000 agencies spread across the country. Additionally, he has also adopted faster growth strategies where they have availed themselves – for instance, the 2015 purchase of HSBC Brazil in a multi-billion dollar deal.
While Luiz Carlos Trabuco has very much remained true to the Bradesco way, he has brought a slightly different brand of leadership and management to the bank. He time and again shown that he is not afraid to scout talent outside the bank, as opposed to within, where it is in the best interest of the bank. Additionally, he has also introduced a corporate university at the bank with the goal of optimizing its leadership capabilities. The university has been highly effective and has empowered drones of executives within Bradesco. Unsurprisingly, therefore, the university was named the best corporate university globally for 2017 by GlobalCCU.
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