Imagine that you’re Harry or Harriet. You just wear a white shirt and white pants. You walk away and everyone else is wearing the same outfit: white shirts and white pants.
Everyone in your entire neighborhood works at the same time at the exact job: as a computer programmer.
Of course, we understand this was horrifying for a large assortment of reasons but mainly because a society that is built around the same routine as everyone else wouldn’t be able to function.
Adding a bit of variety to this scenario, everyone is a computer programmer but they all program several different mobile apps, different desktop applications for your computer or even an IoT application that factories that can use in a factory setting.
The fact that everyone can build their own computer app or use their programming talents in a different, unique fashion from everyone else in the world allows for people to customize their own life.
However, what if people didn’t have to customize their own life. What their lives were personalized to fit their needs.
With the understanding of the difference between customization and personalization, we can focus on what we can use e-commerce personalization.
The Silent Customization Machine
Today, customers live in a world where they can customize their own Internet experience.
While the super tech-savvy or the out-of-the-box enjoys finding apps to install on their desktop or onto their mobile phone fantastical, the average person, especially when they are going to ecommerce sites, are not looking for a customizable experience. The experience that they are desperately looking for is one that supports ecommerce personalization.
In fact, ecommerce personalization is the “Silent Customizer” that the people who are ready to purchase items from your site are primed and ready to buy from your site right away.
Understanding what your customers want to buy is just as equally important and imperative as knowing what they previously bought from the ecommerce site.
Your customer will look at items on your site and it is necessary that you employ the smooth transition to suggesting which items that they should buy from your ecommerce site.
This is why ecommerce personalization is “The Silent Customizer“.
The largest difference to understand about ecommerce personalization is not customization. Customization is active: it forces the user to be active, not then passive-active in a sense.
To further explain, the actor in question is looking for the item that they are looking to purchase but the recommendations are coming to them in a smooth, silent manner.
All that truly matters is much attention to what certain detail when applying the ecommerce personalization for your ecommerce site.