Andy Wirth has almost 30years of experience working for ski resorts. He is currently the CEO of Squaw Valley Holdings. That’s the company that owns Squaw Valley Resort at Lake Tahoe. Wirth started his career in a place in the United States known even more for skiing than Lake Tahoe, Colorado. He was hired out of college to work for Steamboat Spring Ski Resort in Steamboat Springs, Colorado.
According to Powder, Andy Wirth worked for this company for many years. He rose through the ranks in the marketing department until he was eventually named the Director of Marketing for the company. He worked in this capacity until 2010 when he was hired by Squaw Valley. It is important to note that he is the first person to be put in charge of that company in 70 years that isn’t from the founding Cushing family.
Wirth is also well known for his philanthropic efforts in the community. He was once nearly killed in a skydiving accident. This led him to create an ironman team called “Wounded Warrior Support”. This team is dedicated to raising money for fallen soldiers in special forces and their families. Wirth has also worked for various charities and organizations that are dedicated to conserving the environment and the ecology in the area.
His latest plan revolves around the expansion of the Squaw Valley resort. The proposal has met some opposition but recently came one step closer to being realized. Wirth said that their latest meeting with opposition and the Placer County Planning Commission went extremely well.
Both sides were polite with each other and the planning commission finally voted to give a thumbs up to the resort to move to the next phase in the approval process, a meeting with the county’s Executive Board of Directors.
The opposition of the expansion mainly cites traffic concerns as the reason that they should delay the expansion of the resort. They also think that the magnitude of the expansion will prevent other small businesses from expanding around Lake Tahoe. These are both concerns that Wirth has addressed.
He says that his company is not responsible for the already existing traffic issues. He also committed himself to working with the county to help them develop a traffic system that will alleviate some of the congestion concerns. He has also said that he will work with the county to help them offer a better mass transit program.