The Jay-Z and Desiree Perez Effect in Music Business

Desiree Perez is doing some very interesting things when it comes to her role as an entrepreneur. She has never wavered when it comes to creating a brand that is strong and able to compete with music labels. Her time at Roc Nation has been valuable because it has allowed Jay-Z to continue recording and doing other things that he needs to do. All of her contributions have allowed magazines like Billboard to pick up on this business leader that knows the ropes when it comes to artist development.

That is a big part of her skill-set, but this is not the only thing that Desiree Perez has been known for her. She has been able to add a boost of revenue to the Tidal music streaming company. It is a premium service, and it appears that someone like Desiree is the perfect person to help promote this brand.

She has proven that this premium music service has a place in a world of free music streaming possibilities. Perez has been able to do this by getting with Jay-Z on the blueprint for exclusive content. This is something that has made people take a second look at this music streaming service.

According to Billboard, Perez is the one that has been on board when Sprint took interest in Tidal. She became the person that has helped this company move further than what anyone may have ever thought that it would be. She has been adamant about finalizing deals for contracts and making a path where there was no path for premium streaming services in the music world.

Her tenacious spirit has allowed her to become a real power player in an industry that is typically dominated by men. This is one of the reasons why Billboard recognizes her achievements.

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