Bradesco, the second largest private bank in Brazil, found their new president to take over office from Luiz Carlos Trabuco Cappi. Octavio de Lazari Jr. was the final choice selected by the board. With him, other candidates for the position were Mauricio Minas, who was in charge of technology, Alexandre Glüher, of Investor Relations, Josué Pancini, of the Agency Network, Marcelo Noronha, of credit cards and investments, and André Cano of human resources.
Octavio was the final one selected to take over the presidency. He has a degree in economics as well as specializations in financial strategies and marketing. He’d been working in the bank since 1978 and has worked his way up to a director in the credit area in 1998. In 2012, he joined the Board of Executive Officers, and then in 2017, he became a Vice President Executive Officer and also CEO of Bradesco Seguros Group.
In addition to this promotion, a new board of directors was created from the pool of Vice Presidents. Among the new board of directors are Domingos Figueiredo de Abreu, Alexandre da Silva Glüher, Josué Augusto Pancini, and Maurício Machado de Minas. Two new Vice Presidents will be added as well, Cassiano Ricardo Scarpelli and Eurico Ramos Fabri.
Octavio will begin taking office after March 12th. Until then, Luiz Carlos Trabuco Cappi will continue holding office. Although he normally would have retired two years prior at the age of 65, because of the extension of the age limit allowing for a president to service, he was able to serve until he was 67. This extension change occurred in September 2016.
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Only the fourth man to hold the seat of the presidency in Bradesco since its start, Trabuco was born Marilia–the same place the founder of Bradesco, Amador Aguiar, was born. He went to Sao Paulo and received with a degree in Philosophy, Sciences, and Letters. He also received a post-graduate degree in Sociology and Politics.
It was in 1969, when he was just eighteen years old, that Trabuco began to work at the bank. During that time, he was appointed to the position of department director in 1984. 14 years later, in 1998, he took the position of Managing Director Executive. It took only a year after that to reach Executive Vice President. March 2003 was when he oversaw management of Bradesco Seguros. It was here that he helped the Seguros see some of its most profitable years. The company doubled its size. In 2003, it was taking in $32 billion in assets, but in 2008, it had jumped to $78 billion. In his very first year at Seguros, Trabuco saw that the return on equity increased from 22% to 29%. While he was in position there, the rate never dropped below 27%.
It was in 2009 that Luiz Carlos Trabuco Cappi took the seat of presidency in Bradesco, making him one of the most powerful people in Brazil. During his time as president, Bradesco has grown from 20 million account holders to 27 million. He also saw that Bradesco expanded. It now has 5,000 agencies as opposed to 3,500 when he started.
Trabuco believed that a traditional form of banking service would be ultimately what would keep Bradesco growing and profiting, even if the methods weren’t always profit-driven or efficient. By placing an emphasis on understanding the people and their values, he can give them better service, which in turn benefits Bradesco’s business. This is similar to Bradesco’s founding father, Amador Aguiar, who used to greet clients whenever they walked in. Judging by how successful he’s been, Trabuco’s reasoning seems sound.