EOS Lip Balm is a product that looks to the youth of America as their best customer. This article explains why EOS Lip Balm is so popular, and it shows that kids are attracted to something that was made only for their eyes. Every kid who grabs a tube of the product will find a color they like, corresponding products, and something that comforts their lips every day.
#1: How Is The Product Packaged?
The packaging for EOS Lip Balm (https://evolutionofsmooth.com/lip-balm/smooth-spheres.html) is a simple tube that comes with the product inside. Everyone who uses the product will appreciate how it has been made for those who are trying to moisturize their lips. The balm is smooth when it is applied, and it will last for hours until the user is done with their day. Kids carry it with them because it helps them make their lips look good, and it fits in their pocket.
#2: Keds As A Partner
Keds is a partner company that makes shoes matching their lip balm. It is an excellent partnership because the shoes are popular with kids just as the lip balm. The innovators at EOS know that they must work with the youngest crowd to find new customers, and they have approached quite a few different partners with new concepts for products. Keds is just the first, but they are performing quite well with their shoes.
#3: EOS Catching Up To The Market
The market for EOS is large as they catch up with the most-popular products on ULTA. Lip balms are in-use every day, and the EOS brand is now selling so well that is may easily overtake the largest names in the business. Their corresponding products, excellent lip balm and fun colors make EOS lip balm the go-to for every kid.
Read how EOS road to success on fastcompany.com.