The Executive Chairman of PodcastOne, Noman Pattiz, and Tom Webster, VP of Strategy at Edison Research, announced the conclusive results of studies aimed at the outcome of advertising tests. These particular tests involved five brand names and spanned five different service and product categories.
These tests conducted were the first of their kind, transpiring over the second part of 2016. The results of these studies concluded the tremendous positive impact of podcast advertising on name brand recall, specific messaging, and intent to purchase. This very relevant information was provided by http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html
The results of these studies indicated that 60% of listeners specifically remembered a grocery brand campaign. This was a noticeable increase of 7% greater than the results obtained from the results of an earlier study.
Studies were also conducted for a financial services product, and the results of these showed that natural product awareness increased 47% from a preliminary study.
Other significant increases noted were 24% for a garden and lawn product and 37% for an aftermarket car product. This awareness of a particular campaign message increased 76% for a restaurant and 60% for a car aftermarket product.
Norman Pattiz founded Westwood One, and it was under his leadership that it became the largest radio network in the US. Among its other operations, Westwood One not only owned but also managed or distributed several radio networks of NBC. These included CNN radio, CBS News, the Mutual Broadcasting System, NCAA Basketball, NFL Football, The Super Bowl, and March Madness, in addition to The Winter and Summer Olympic Games.
Norman Pattiz was appointed in 2002 by President Clinton as a member of the U.S. Broadcasting Board of Governors. This board functions to oversee all American nonmilitary broadcasting services, such as “Radio Free Europe”, “Middle East Broadcasting” and “Radio Liberty”,among others. He carried out the conception and launch of America’s Arabic language television and radio services to all Middle East countries, in addition to Farsi language broadcasting to Iran.
Norman Pattiz also serves as the Chairman of the Lost Alamos National Security and Lawrence Livermore Laboratories, as well as being Regent of the University of California. He serves on both the Pacific Council on International Relations and Council of Foreign Relations.
In 2009, Mr. Pattiz was inducted into the National Radio Hall of Fame and received the Giants of Broadcasting Award from the Library of American Broadcasting.