EOS Lip Balm Offers Fabulous Flavor Choices

If you love fruity and other delicious flavors, then you will be excited to try some of EOS lip balm’s exotic and tropical flavors. EOS, which stands for Evolution of Smooth, is well-known on Facebook for producing several types of skin care products, including their fun and fabulous lip balm. EOS lip balm is all natural and made from fruit and botanical extracts to make your lips smooth and shiny.

These tasty lip balm flavors include passion fruit, blueberry acai, summer fruit, pomegranate raspberry, vanilla bean, sweet mint, honeysuckle honeydew, and medicated tangerine. These luscious lip balms are all paraben free and don’t have petroleum in them. Some even have SPF protection, which is meant to aid in shading your lips from sun damage.

Besides coming in these delectable flavor choices, EOS lip balm is also very convenient to store in your purse or pocket, as the rounded shape of the container is hard to lose, not like the tube shape of other brands of lip products. The design is specially made for EOS and makes them unique in the industry.

EOS is rated second in the world only behind Burt’s Bees products, and has leaped ahead of older brands like Chapstick to gain success with millennials and celebrities worldwide. So, if you want smooth, luscious and kissable lips, try some of the new fruity flavors of EOS lip balm today! Visit your nearest Target or Ulta(http://www.ulta.com/brand/eos) to purchase. Check out evolutionofsmooth.com for more product information.

How EOS was born

For many, finding the perfect lip balm meant rushing through each aisle at the drug store until you find just the right one, trying to decide between 10 brands with the same flavor can get very distressing.

Seven years ago, the game was changed by pastel-colored balls called EOS lip balm. They took the world by storm, one store at a time. Beauty editors raved about the in-ordinary flavors like honeydew and grapefruit, and couldn’t get enough of the orb like shape apart from the average cylinder.

It all started nearly 10 years ago when Sanjiv Mehra went hand in hand with Jonathan Teller and Craig Dubitsky to brainstorm about how they could step outside the box within the beauty department.

The lip balm category had more potential than any other, mainly since many the products were indistinguishable. “It appeared to us that everybody in this category was being lazy. That was an opportunity.” A study showed that most Lip Balm users were women, whom had also complained that applying the product wasn’t fun or enjoyable any longer. “The products that women depend on every day should deliver moments of delight that elevate these daily routines,” Mehra says.

The three came up with the legendary lip balm we know today, with soft round packaging, pastel colors, wonderful smells and flavors. Through the entire production timeline, the team focused on creating an emotional connection with the user. After getting products on the shelves, the team began advertising on eBay to women around to age of 25-35 using magazines, television ads, and the almighty internet.

Looking back, they believe their unique backgrounds plaid a large part in their success. “That approach of using an entrepreneurial mind-set and big-company discipline is part of how we do things every day at the company.” Says Mehra. Visit the website: Evolutionofsmooth.com.