Doe Deere has gained recognition for her innovative line of cruelty-free cosmetics. As a self-described adventurer, Ms. Deere always had a passion for color. When she began looking for cosmetic products to use on herself she discovered that most products on the market were designed to help women hide the imperfections they had. Doe wanted colors that would allow her to express her creative side rather than using those designed to create a natural look. It was this drive for freedom of expression that led Doe Deere to create her unique line of bold colored eye shadows, lip colors and nail polishes.
Creating a Successful Company
Doe Deere’s cosmetic company Lime Crime, was named for her favorite color. She actually registered the name on an online shopping site where she had intended to sell her own line of fashions. Doe modeled all of her fashions herself, which she accented with bold colored makeup. The idea for creating an alternative line of brightly colored cosmetics started during the time she began sewing her own clothing. When she discovered how hard it was to get brightly colored makeup she decided to launch her own line, which is how Lime Crime got started.
Doe Deere often attributes the success of her business to the many people she deals with. She comments on how she always treats her employees with respect and love. She extends the same courtesy to her vendors and any people she deals with as partners. She also makes time to keep in touch with what her loyal fans think of the products her line produces and tries to keep her line fresh by listening to their ideas. Her one regret is that the company did not have a customer service department right from the start. She believes the key to her company’s success is in the relationship she has with her customers.
As a successful businesswoman, Doe Deere is often asked to provide advice to other women looking to find their own success within the business world. Doe Deere’s business sense comes from following her own gut instinct. Even though she gathers information before making a decision she still relies on her own instincts to make sure her brand stays true to what she believes it stands for. When speaking at events such as PHAMExpo, Ms. Deere advises women to find their inner voice and pursue the passion that is their heart’s ambition.
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