Mexican Entrepreneur Named the Best Franchisee in the World

Omar Yunes, owner of 13 branches of the restaurant Sushi Itto, was recently honored with the title “Best Franchisee in the World,” for his contributions to the chain he represents. Omar became a franchisee of the Japanese chain at 21 years old, and is now the owner of Sushi Itto branches in Mexico City, Puebla, and Veracruz, representing almost 10% of the total branches of the chain.

He said on the occasion, “I am very proud today, but really I am just a representative. This award goes out to the more than 400 collaborators who manage the 13 stores, and to the company for allowing us to innovate.”

The 2015 BFW competition brought in representatives from 34 countries including Portugal, Hungary, Brazil, France, Italy, Argentina, and Mexico. The judges evaluated the franchisees based on their contributions to their respective chains, based on criteria such as: leadership ability, how much they had influenced the chain, savings measures they had implemented, the motivation level of their employees, and how many improvements they had made to the company model. The goal of the BFW competition is to encourage the franchisees, as well as to promote and share the innovations that they have brought to their respective industries. To know more about him click here.

According to Diego Elizarrarras, the organizer of BFW Mexico, Omar was given the award for his role as an innovator in the relationship between franchise and franchisee. Omar has worked towards better management of information in his branches, which includes the implementation of scorecards to better measure the performance of each branch.

Omar is an entrepreneur and businessman based in Mexico City, who started his career in his early twenties. While Omar comes from a family of politicians, his personal goal is to expand the Sushi Itto brand, add additional stores to his investment holdings, and continue to innovate with his work in the area of “professionalizing the role of the franchisee.”