Mike Baur: The Man Behind the Rise of the Swiss Startups

Mike Baur is a Swiss tech investor and a former banker. Mike graduated from the University of Applied Sciences in Bern with a degree in Banking and Finance. He then joined the University of Rochester where he graduated with a Master’s in Business Administration. Mike’s career started at the UBS in Fribourg where he worked as a commercial apprentice. He worked here for a year. He was transferred to Zurich in the company’s wealth management division after nine years. Mike joined the KeyClient Group department of the firm where he worked for more than five years. The great job that he did at UBS was recognized and earned him a position at Clariden Leu as its business head of private banking in Switzerland. He became the company’s overall head of private banking after three years in this post.


Mike left his job to become an investor in startups after working for more than 20 years in the banking sector. He founded Think Reloaded, and Baur IS where he serves as the CEO till today. He is most notably known for being the co-founder of the Swiss Startup Factory which he cofounded with Max Meister and Oliver Walzer. The firm was founded in 2014. It is a startup accelerator that invests in Swiss startups as the name suggests. He is the executive chairman at the factory and is in charge of fundraising and supervises financing rounds.


The Accelerator is a three-month program that offers mentorship, coaching, co-working space, and an extensive network. The co-working space helps these startups to set up quickly and to focus on important things such as product development and customer satisfaction. Startups also have access to financial services such as accounting and book-keeping to help run their businesses in a right and ethical way. Some of the successful startups that have graduated from the factory include Struckd, carhelper.ch, Fitoffice, and Diabird.


Baur also serves as the Deputy Managing Director of Swiss Startup Invest which mainly invests in both early stage and late-stage startups. It holds events that bring together founders, investors, and interested parties to interact on a professional level. Mike is the director and co-founder of the Swiss Startup Association which was founded to help create an environment in the country through which startups can blossom. The association works to lobby for laws that are friendly to startups whether they are legal or regulatory. Mike Baur’s work has improved the startup ecosystem in the country and has helped to bring the dreams of some startup founders to come true.